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Treasure Global to launch a $100M digital asset treasury.
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Treasure Global Announces the Launch of a $100M Digital Asset Treasury

June 5, 2025
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Treasure Global, a Malaysian technology solutions provider, has announced the launch of a US$100 million digital asset treasury strategy. The launch will strengthen its digital infrastructure and support the planned Q3 2025 launch of its AI-powered consumer intelligence platform. 

The digital asset treasury strategy involves a phased allocation into blockchain-native assets, including Bitcoin, Ethereum, and regulated stablecoins. According to Treasure Global, the Treasury will not only serve as a means of financial diversification, but it will also prepare the company for future digital innovations.

Its AI-powered consumer intelligence platform will capture real-time consumer behavior and insights to provide more value.

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