Treasure Global, a Malaysian technology solutions provider, has announced the launch of a US$100 million digital asset treasury strategy. The launch will strengthen its digital infrastructure and support the planned Q3 2025 launch of its AI-powered consumer intelligence platform.
The digital asset treasury strategy involves a phased allocation into blockchain-native assets, including Bitcoin, Ethereum, and regulated stablecoins. According to Treasure Global, the Treasury will not only serve as a means of financial diversification, but it will also prepare the company for future digital innovations.
Its AI-powered consumer intelligence platform will capture real-time consumer behavior and insights to provide more value.
