“Musk It”: A New Chapter in the Meme Coin Saga?

The “Musk It” token, launched in December 2024 by a Middle Eastern crypto firm, has garnered a lot of attention after Errol Musk’s endorsement. “I’m the head of the family. It really started with me in our family—I’ve been ‘Musking It’ for years,” as Errol Musk stated while throwing his weight behind the memecoin, capitalizing his family name to raise up to $200 million for various engineering projects. Errol Musk and his business partner Nathan Browne endorse “Musk It” under one condition — “cannot be a pump and dump”. However, it has sparked both interest and skepticism, considering the market volatility.