Fold Holdings has launched the Fold Bitcoin Gift Card to simplify buying and gifting of Bitcoin in the United States. The initiative aims to bring Bitcoin to the American market, where over $300 billion worth of U.S. gift cards are traded annually.
The company plans to partner with Totus, a leading gift card provider, to ease distribution to retail locations nationwide. Will Reeves, Fold CEO, believes this approach will ease the purchase and gifting of Bitcoin Gift Cards for users afraid of using exchanges. This acquisition and gifting will be redeemable through the Fold application.